Product Placement

Product placement is one of the most important factors in advertising a product. Often times it is almost as important as the product itself. This is why producers spend thousands of dollars on rent for a good placement to advertise their product. If the product is great, but no one is able to find it then it will not be very successful. There ar e a lot of people that know their product is great, but still fail because their location is poor, and no one is able to find it. For example, my dad owned a donut shop when I was little, and it took him a long time to find the right place. There were plenty of places available, but he wanted to pick the one that would be the most beneficial. He wanted to make sure that he was the only donut store in the area, so he would increase his sale opportunities. After many months of searching he decided to get a place next to Valleyfair. This way there would be a lot of foot traffic, and there were not a lot of other donut shops in the area. Because of this prime location my dads business was very successful. It is important where the product is being places.